Fan engagement is the lifeblood of the Sports and Entertainment Enterprises
SOFTWARE DRIVEN FAN ENGAGEMENT SOLUTIONS
Mudratv creates customer segments based on demographics, brand affinities, behaviors and lifetime value. When fans are transformed from passive spectators into active participants, they invest time, emotion, and money in the pursuit.
To collect and leverage fan / audience data and to cater them more precisely is a huge challenge. At Mudratv, we collect fan data from our ticketing platform, Mobile App, web site, food vendors, in- stadium / theatre beacons, Wi-Fi routers and much more. We then excite the fans with the right message on the right channels in real time. Identify and segment high value fans, group fans by demographics, brand affinities, behavior patterns and target personalized campaigns. At Mudratv we make customer segmentation easy. Targeting the right fans with the right message increases fan revenues.
Mudratv'S BRAND AFFINITY DATA HELPS YOU TO TARGET THE AUDIENCE YOU WANT AT YOUR EVENTS
Mudratv's Audience Enablers empower you to instantly engage and collect identity data from your fans while maintaining user security and privacy. Our Enablers leverage social authentication (via Facebook, Twitter, Google+ & LinkedIn) anywhere you engage your customers online to collect rich identity data in a short time.